Business and Competitive Analysis: Effective Applications of New and Classic Methods, 2nd Edition by Craig Fleisher and Babette Bensoussan, Pearson, 2015.
So what’s changed in this version?
- They have included new techniques not included in the 1st edition
- They include Key Intelligence Questions for each technique
- They give you ideas for other similar or complementary techniques you can use
- There is a worksheet that you can use for each technique, handy for teachers too
- They also teach you a better SWOT.
- Babette Bensoussan promises once you use this improved SWOT, you won’t turn back to the old 4 boxes one.
Craig Fleisher informs that customer orders for printed copies overwhelmed their publisher, Pearson, this week. They should be available again next week. For those of you who need it more quickly, the digital version is available at Amazon and other digital on-line retailers.
Learn “Hetherington’s methods” in this book which provide the information for you to:
- Conduct an online background on any business, person or entity, foreign or domestic
- Hunt down online social network profiles and locate assets
- Set up alerts for asset tracking or any type of investigation
- Learn how to keep up with cutting edge services that are coming up daily.
- Expose fraudulent business enterprises, locate assets, and find undercover intelligence.
- Learn about database resources and online sources for conducting research online.
- A demonstration of actual Web sites to utilize in their own investigations.
- Found Online – Learn where and how your personal life ends up databases and how it is sold.
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Market the Competition Irrelevant by W. Chan Kim and Renee Mauborgne, Harvard Business Review Press, 2015. Following are excerpts from Amazon reviews.
According to John Gibbs, an Amazon Top 1000 reviewer:
“While not every reader of the book will discover a perfectly formed blue ocean strategy, almost every reader who spends time and effort working through the tools provided by the authors will come up with some creative strategic ideas which might not otherwise have arisen. This is one of my favourite books on strategy and, although the changes between the first edition and the expanded edition are not substantial, they are still enough to justify the price of buying the new edition.”
Another more anonymous reviewer adds:
“This new expanded edition adds new chapters at the back covering unanswered questions from the original. The new chapter on the issue of what the authors call “alignment”, that explains how to get your staff and suppliers on board with you when you decide to make a ‘blue ocean’ move, is particularly useful. That new chapter alone made this a worthwhile purchase for me.”
Zunaira Munar comments:
“The new expanded edition of the book now puts the big picture in perspective by showing how strategic alignment of value, profit and people propositions is achieved to create a successful blue ocean strategy. The new chapter about red ocean traps is particularly insightful as it shows, through interesting examples, what keeps companies stuck in red oceans and how to overcome those mental models. The addition of two new principles of blue ocean strategy for addressing execution risks related to renewal and sustainability answer some of the very important questions that my clients have asked over the years about blue ocean strategy. It is also interesting to see how the case studies described in the original book ten years ago have evolved over the years, presenting useful insights into the sustainability of blue oceans.”
Jacqueline Chang comments:
“My favourite part about the expanded edition is that there is even more emphasis on how Blue Ocean Strategy can be applied to illuminate the human dimension of organisations, to engage people’s hearts and minds in carrying out their activities. The book illustrates how to build execution into strategy and create trust among employees and other partners. I found many useful examples that other project managers can learn from, particularly in terms of how a new strategy can be implemented quickly and at low cost.”
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