Since I’ve blogged about competitive intelligence tools and techniques this week, I thought I would share some books in the spirit of cooperative intelligence.
Business and Competitive Analysis: Effective Application of New and Classic Methods by Craig S. Fleisher and Babette E. Bensoussan, 2007.
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition by Craig S. Fleisher and Babette Bensoussan, 2000.
These two books are more like reference material and describe competitive intelligence analytical tools in great detail. There is no repetition of tools between the two books with about 50 in total. The authors also provide their assessment of the strengths and weaknesses of each tool. I have a copy of each book, since I use analytical tools if they will make my competitive analysis more persuasive.
There are two more books on analytical tools and techniques which are much simpler to read.
Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions by Babette E. Bensoussan and Craig S. Fleisher, 2008.
The Analyst’s Cookbook by Kristan J. Wheaton, Emily E. Mosco and Diane E. Chido, 2006.
Analysis Without Paralysis is a great book to have your boss read or someone who would like a simple explanation of competitive intelligence tools and techniques without as much depth as Babette and Craig’s previous two books.
The Analyst’s Cookbook is one of my favorites since it is very easy to read and understand. Kris Wheaton, leading author, teaches competitive intelligence at one of America’s foremost competitive intelligence colleges, Mercyhurst. They breathe competitive intelligence for a living and it shows as they clearly describe 16 analytical tools in 164 pages.
Next week I’ll get back into specific CI tools.
Filed under: competitive analysis, Competitive Intelligence Articles, Cooperative Intelligence Articles | 3 Comments »
