When marketing and R&D are truly focused on understanding and acting on customer needs, it makes both of their jobs easier and their results more productive! This is a powerful competitive weapon since this is not the case at many companies. Perhaps R&D can be masters of the art of possibility while Marketing can master the art of the Possible– that is what customers want and are willing to pay for.
Filed under: communication, Competitive Intelligence, connection, cooperation, cooperative, Elicitation | 2 Comments »
