I first met August Jackson several years ago when he was leading the Washington, DC SCIP chapter. Since then he has taken the program lead for SCIP annual conferences, a monumental task, and is one of the profession’s leading edge users of social media, which he openly shares. I was honored earlier this month when he interviewed me for a podcast on cooperative intelligence. I shared a lot of examples from my experience in sales, and relationship building to create a competitive intelligence process at Bell Atlantic, now part of Verizon. The first 20 minutes is all about how I got into the field of competitive intelligence since I wanted to win more deals as a sales person. The cooperative intelligence discussion starts after that, and consumes most of the rest of the podcast—the last 40 minutes. The right people connections and effective communication are what separate best in class competitive intelligence operations from the rest that rely too heavily on digital monitoring in its many forms and are less sensitive as to how people want to be communicated with.
As August was interviewing me I had the feeling that he had done a lot of podcasts! Check out his podcast postings which go back to 2005. I’ve selected some of my favorites, but there are more!
CI 2020 with Arik Johnson (2009)
Eric Garland the Futurist (2009)
Suki Fuller on Social Networking (2009)
Adrian Alvarez on CI in Latin America (2006)
Alessandro Comai: Mapping & Anticipating the Competitive Landscape (2007)
Roger Phelps on LinkedIn (the podcast) (2007)
Ben Gilad on Strategic Early Warning and Blindspots, & David Hartmann on Proactive Asymmetric Strategy (the podcast) (2006)
August is a Senior Consultant and specialist in competitive market intelligence and analysis at Verizon Business. His area of expertise is emerging IT and communication (ICT) technologies and their impact on business. Working in the private sector as a competitive intelligence manager with British Telecommunications, AT&T and MCI, he created competitive intelligence materials to support executive scenario planning, to turn insights from sales cycles into priorities and recommendations for operational and product development; maintained industry, technology and competitor profiles for diverse audiences.
August has provided technology trend analysis which guided major strategic decisions, and has developed profiles and delivered training globally. He is also recognized as an expert in the application of advanced secondary research methods including social media in competitive intelligence practice. Just look at his podcast collection and download most of them here!
August holds an Executive MBA from the University of Maryland’s Robert H Smith’s School of Business and earned a BA Cum Laude from the Elliott School of International Affairs at George Washington University. August can be reached at jackson.august at gmail.com.