Posted on October 19, 2009 by ellendnaylor
Over the years very little has changed in the competitive intelligence (CI) process, while the execution of the collection phase has changed remarkably over the 20+ years I have been in the business with the advent of the Internet in all its iterations, e-mail, text messaging and more recently through social networks. This also affects counterintelligence, since it is easier for your competitors—or anyone who is interested enough—to dig up information about your company that you consider proprietary.
Filed under: Competitive Intelligence, Cooperative Intelligence, Denver, SCIP, communication, connection, cooperative, leadership | 2 Comments »
Posted on October 14, 2009 by ellendnaylor
Seena Sharp’s book Competitive Intelligence Advantage has just been published. It explains why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to convincingly communicate findings. The true power of CI lies in its ability to reveal what’s happening outside your organization—to take off the blinders and show you the true competitive state of play. If you’re a senior-level executive or organizational leader—and aren’t tapping the power of CI for an external perspective on your customers and the marketplace—you’re giving your competitors the upper hand.
Filed under: Competitive Intelligence | 1 Comment »
