Seena Sharp’s book Competitive Intelligence Advantage has just been published. It explains why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to convincingly communicate findings. The true power of CI lies in its ability to reveal what’s happening outside your organization—to take off the blinders and show you the true competitive state of play. If you’re a senior-level executive or organizational leader—and aren’t tapping the power of CI for an external perspective on your customers and the marketplace—you’re giving your competitors the upper hand.
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