Competitive Intelligence Talks at SLA’s 2010 Conference

I will be attending SLA’s (Special Library’s Association) Annual Conference from June 12 – 16 at the New Orleans Convention Center. In the spirit of cooperative intelligence, here is a synopsis of the 7 competitive intelligence presentations.

Delving Beyond the Published Record: Market Research & Knowledge Management: Mon., 6/14/2010 2:00 – 3:30PM Convention Center, Rm R07

Info pros are extremely adept at secondary research. This session led by Victor Camlek, VP Marketing Intelligence at Thomson Reuters will show how market research uncovers new knowledge, while expert knowledge management systems across the enterprise lead to stronger return on investment for valuable market research studies as well as other organizational initiatives.

Intelligence Early Warning Systems: Beyond Monitoring: Mon, 6/14, 4:00 – 5:30PM Convention Center, Room R07

Ellen Naylor, President of The Business Intelligence Source, discusses what Early Warning practice means to both intelligence and information services, how to develop it, and how early warning systems may be used to provide timely advanced insights on developing trends and events, competitive circumstances, and issues important to decision-makers.

Competitive Intelligence Division Breakfast Meeting: Tue., 6/15, 7:30 – 9:30AM Convention Center, Room R05

Jan Herring, President of Herring & Associates, will offer both tactical and philosophical advice quantifying the value of competitive intelligence operations as well as other topics of interest.

InfoCitizen: Creating and Finding Value in Online Communities: Tue 6/15, 10:00 – 11:30AM Convention Center, Room 221

Whether participating in or building an online social network, competitive intelligence info pros can derive tremendous value from communities, using them to find experts, make connections, and glean information. Scott Brown, will share real-life examples of best practices in participating in online communities and provide tips to help you get the most out of your network.

SPOTLIGHT SESSION: Ask the Competitive Intelligence Experts Panel: Wed 6/16, 8:00 – 9:30AM, Convention Center, La Louisiane Ballroom

Info pros are increasingly switching to competitive intelligence, since there’s always a demand for market intelligence. Bring your pressing competitive intelligence questions, concerns and stories to this informal panel facilitated by Ellen Naylor, President of The Business Intelligence Source.  Panelists include Claudia Clayton, Founder & Managing Director of ViewPoint; Jan Herring, President of Herring & Associates; and Arik Johnson, Founder & Chairman of Aurora WDC.

SPOTLIGHT SESSION: Competitive Intelligence Transitions for LIS Professionals: Wed 6/16, 10:00 – 11:30AM, Convention Center, La Louisiane Ballroom

This panel discussion, facilitated by Toni Wilson, President of MarketSmart Research, will focus on how to leverage your skills as an LIS professional into a competitive intelligence career. Learn how to accomplish this in your current job or in a new opportunity, either as an in-house info pro or as an outside consultant. Panelists include Jan Herring, President of Herring & Associates, Anna Shallenberg, SLA’s Conference Leader and Victor Camlek, VP Marketing Intelligence at Thomson Reuters .

As an aside I will be helping at AIIP’s (Association of Independent Information Professionals) booth, #1539 in the Exhibits area from 10-Noon on Monday, June 14 and 15:00 – 17:00 on Tuesday, June 15. Please stop by and say HI.

Competitive Intelligence: Remain Ethical & Avoid Deception

Last month I was interviewed by Adam Sutton of MarketingSherpa, and in the spirit of cooperative intelligence I am going into detail on each of the 5 tactics we discussed to improve competitive intelligence collection. This week I cover the last tactic. For the full article you need to subscribe to MarketingSherpa.

Tactic #5: Remain ethical and avoid deception

Make sure anyone you use to collect information is operating under the same ethical standards as held by your company. If you need help figuring out what your ethical standard should be, check out the Society of Competitive Intelligence Professional’s (SCIP’s) website for its code of ethics.  Most associations have a code of ethics and often your industry or your company will have ethical guidelines. I also like the Association of Independent Information Professional’s (AIIP’s) code of ethics.

As a consultant I am sensitive to the topic of ethics since there is such a variance among my clients. Some industries are more conservative than others. Countries have very different ethical standards. Some clients have the attitude of “Just get the information for us, I don’t care how!” Others go as far as to have me sign on to their company ethical standards.

Don’t expect consultants to be unethical to collect for your company. You wouldn’t ask your employees to be unethical, and consultants when working for you are an extension of your company. It just isn’t worth your reputation to be unethical, and it doesn’t feel good to me to be asked to unethical. I have had companies ask me to attend trade shows and sign up as the employee of a large company. That’s unethical and also unnecessary. People will talk and share at trade shows even if you are a direct competitor. Of course, they’ll share even more with a trained collection consultant who is not a competitor.

More companies have written ethics statements these days, although I don’t find that companies are any more ethical today than they were 25 years ago when I started in this field. I find that having an honest discussion around ethics at the proposal stage is helpful so I can decide if my ethics and the company’s are similar. I find that each case is a little different, and you need to arrive at what feels right with each customer and each collection project, but that having ethical guidelines is helpful. Ultimately it’s your conscience that will guide your behavior and ethics is part of that.

BTW, SCIP’s Competitive Intelligence Foundation published a book on ethics Navigating the Gray Zone which will give you a lot of tippers around ethical behavior and how companies have developed ethics policies over the years. Here is a short article I wrote on ethics, Ethics: The Cooperative Angle.

AttaainCI wins AIIP’s 10th Annual Technology Award

This time last week I was at Internet Librarian in Monterey, California. AttaainCI earned AIIP’s technology award. Founder and President, Daryl Scott was present to receive the award from AIIP’s President, Marcy Phelps. Every year, the AIIP Technology Award is presented to a company whose product, in the panel’s opinion, best assists independent information professionals in locating, analyzing, organizing and delivering information.AttaainCI software, was launched in early 2008, and provides real-time intelligence gathering, analysis, sharing and reporting alerts. One of my favorite uses is company tracking: your company, one you want to acquire or a competitor, for example. Track what’s being said about your company’s products or your key customers. It is reasonably priced at $149 per month for the first user and $69 for the second user for unlimited usage on a month-to-month basis. Discounted annual plans are negotiable with Attaain. Watch 10 instructional videos and learn in detail how AttaainCI will work for you.

AttaainCI continuously monitors, filters and integrates intelligence from a wide range of sources.

AttaainCI

The software had its start mostly tracking social networks such as Facebook, Twitter, LinkedIn among others.  Recently AttaainCI included Hoovers as a resource for information, greatly boosting its one-stop shopping appeal for research. You can use it both for a one-time research project, for example a company or person; and you can receive email alerts delivered to your mailbox according to a personalized schedule. It is cooperative in that you can share results with co-workers and view results more visually.

The typical output for a one-time company research query might be 3 or 4 pages of data that is easy to scroll through, as the abstracts appear neatly in 4 columns: Search Results, News & Announcement, Blog Mentions and Additional Intelligence. You can quickly connect to the best articles or reports to get up to speed on the topic you’re researching. You can also find out who is talking about that topic through your social networks. I find it is useful since I have a huge LinkedIn network, so I always find relevant people to follow-up with. Similarly I often can connect to good people on Twitter, who lead me to others once I determine the # for the topic in question, like #eldercare.  If you need more information than what is on those several pages, AttaainCI provides links to even more data right off the initial report.

AttaainCI is a good software package to get up to speed on just about any topic, and it’s great to use at the outset of a project whether it’s competitive intelligence or general research for sales, marketing, product management or strategic planning. AttaainCI is an effective tool for daily monitoring on topics to get the latest and greatest while you’re working on a project, which goes on for two weeks to a month, for example. Find out what people are saying about you, key executives, your products, and your company through AttaainCI.  AttaainCI will greatly reduce your communication time for intelligence deliverables.

Will Associations Go the Way of Print Media?

SCIP just announced that its formal merger was consummated with Frost & Sullivan’s Institute. This merger is a sign of the times: it’s hard for associations to survive in this tough economic climate. But I think it’s more than that: the association model is changing not just due to competition from other associations, but for people’s time and easy access to connections formerly made through associations via social media.

Historically associations mailed trade journals and relevant news to the membership; and conducted in-person events such as conferences, educational programs and city chapter meetings. Member volunteer time was crucial to keeping costs down and content up, and still is. The association staff needed to be sensitive to the association’s industry, but association management was the key skill required.

Today the transaction cost of in-person meetings has escalated as people are stretched to do more with less, and can’t get away from work as easily. They can also find relevant information and connections especially through social networks liked LinkedIn, Twitter and industry formed Nings. These changes are sorely felt by associations in reduced attendance at annual conferences and chapter meetings. Annual conference revenues are the bread and butter of most associations. Like other associations, most SCIP chapters record poor attendance. The more progressive include complementary associations such as Robert Bugai, SCIP’s NJ Chapter Chair who hosts semi-annual networking meetings with 10 other organizations. The Denver chapter of the Association of Corporate Growth attracts strong attendance. It has local association support, an excellent PR machine and strong word of mouth fuelling intense interest. It is known to offer some of the best networking connections in the Denver metro.

SCIP has responded by offering fee-based Webinars and an on-line news bulletin, which contains a “New & Notable” section by Bonnie Hohhof, worth the price of membership for those who take the time to read it!  However, all major educational programs are in-person.

I belong to AIIP (Association of Independent Information Professionals) which hosts a listserv (AIIP-L Discussion List), alone worth the price of membership. Individual members ask questions of each other, share information and words of encouragement—an excellent, ongoing form of connection. AIIP’s member directory is public and searchable. The publicity is fuelled by strong word of mouth and through such journals as FUMSI, a portion of which is edited by Marcy Phelps, current President of AIIP. AIIP actively exhibits at complementary association’s conferences such as SLA and SCIP. The booth is staffed by volunteers and paid for through reciprocal exhibition at AIIP’s annual conference. Webinars, free to members, are given by members. AIIP volunteers often ask other members how the association can serve them better. I predict this model will survive these tough times since it is evolving according to the needs of its members through good two-way communication.

Associations need to adapt their model to their membership in these changing times since the old value proposition won’t work. Here are a few ideas to consider:

1. Multiple, affordable means to connect members electronically
2. Free services that are interactive, like Webinars
3. Continuous PR blasts about the profession’s benefits to both users and providers of that association’s constituency
4. Strong industry knowledge by association staff (like Bonnie Hohhof at SCIP)
5. Steady corporate and service provider sponsorship (financial and time)
6. Cooperative affiliation with complementary associations or industry associations which value your association’s skill

As a long-time SCIP member, I hope that the Frost & Sullivan Institute’s marketing machine and reach extends SCIP and the competitive intelligence discipline to be more recognized and valued by those who use competitive intelligence in its many forms.

Collective Intelligence: Approaches to Find Stolen Art, “Urban Sunset”

My husband, Rodgers is an oil painter of urban landscapes, countryside landscapesFrench countryside, and coastal water scenes. He makes his living totally by selling original art work that he creates—no prints.

Over the last couple of weekends, we were in Chicago selling his artwork at outdoor art shows. The first show was a great success in downtown Chicago pretty close to the tall buildings. It took place in a city neighborhood where there are a good number of homeless people, and many people begging for money in these hard times.

Last weekend, we were at an outdoor art show in a prosperous Chicago suburb. It was beastly hot, and the crowds were thin and did not engage with my husband’s art. The show took place in a nice outdoor shopping mall. The art booths were set up in two long rows on either side of the road where cars would normally be parked for shoppers.  Customers could enter the booths either from the shop side or the road which separated the two rows of artist tents.

UrbanSunsetRodgyOn Saturday night we enjoyed a nice dinner with friends. The next morning, we noticed that our tent flap was open. It was a sick feeling and my husband’s painting, Urban Landscape, had been stolen. We were flabbergasted since this was a safe, upscale neighborhood, and the show promoter had hired security to patrol the show. How could such a large painting, 24” by 30” plus the frame be stolen and not detected! This painting does not roll up: it’s on a canvas!

So we learned that “safe” suburbs aren’t. It was ironic that we had no theft experience in the tougher Chicago city neighborhood, where there are people who have nothing, so might steal in desperation.

AIIP logoSo in a cooperative mode, I will share some of the sources that my AIIP family has provided. If you’re an information professional running your own business, this is a group you want to join. I immediately posted this theft on our group listserv, and the advice has flooded in. One member, an ex-police officer warned us that the local police might not be so responsive as this is a small crime compared to what officers deal with, so set the stage…as we still haven’t heard back from the police and need a case number to really pursue our case. However, we can check out Craig’s list and e-bay in case this piece is being sold. We can also post on social networks such as Facebook, Twitter and LinkedIn…and find groups within who are art related.

People asked lots of good questions like: were other people’s art work stolen? Does the mall have security cameras? Has your husband posted this theft on his website? Did the art promoter or you have theft insurance?

Here are 3 good sources for finding lost art:

Art loss registry, Tineye a reverse image search engine, FBI’s National Stolen Art File

Mary Collette Wallace shared a post on “Who’s Copying Your Online Images” which was insightful.

Other sources are more city specific and include connecting with art dealers, pawn shops, art auction houses, art coops, and thinking about who would be likely to lay their hands on stolen art, even inadvertently.

We would love to recover this painting, but it’s probably not that likely, so I thought I would share this story with you to remind you to be careful, and to share some sources of intelligence for finding stolen art!

Improve your Competitiveness: Learn about AIIP

 

Chris Marcy Linda

Chris Marcy Linda

 

Marcy Phelps, CEO of  Phelps Research and AIIP (Association of Independent Information Professionals) President and Linda Rink CEO of Rink Consulting and Chair of AIIP’s Industry Relations Committee were interviewed by Chris Kenneally, Director of Author Relations for Copyright Clearance Center during SLA’s 2009 Annual Conference! In the spirit of cooperative intelligence, here are some facts about AIIP that Marcy and Linda shared.

I must disclose that I am a proud AIIP member, and that I get enough benefit from our electronic community sharing forum to justify the annual membership dues: never mind the local AIIP gatherings we have in Colorado, my home state or the annual AIIP conference–all rich repositories of connection and knowledge sharing.

Another great AIIP member benefit is that many electronic providers of information give us special benefits and discounted rates. This allows AIIP members to reach information that the average person doesn’t have access to. Another reason that information vendors give AIIPers those discounts is that the reach of AIIP is huge, not only our direct clients, but we have a publication, Connections which shares many tidbits of our trade.  Numerous members are authors of books, articles and blogs.

AIIP’s has 600 members in over 20 countries, information professionals who run our own businesses and support businesses which range from start-ups to Fortune 1000 companies. Some members specialize by industry, and one that seems particularly prominent is pharmaceuticals. While many AIIP members are researchers, we also have library consultants, writers, editors, and taxonomists. AIIPers do a lot more than simply find information: many members provide analysis to help clients make sense of the information, and provide ongoing updates.

Many people come to AIIP companies since they have not done their homework, nor do they know how to do their homework or if there is a niche for their business ideas. For example, they don’t know how large the market is for their product or haven’t developed a prospect list or industries to target for marketing. Everything that goes into writing and developing a business plan needs to be researched, and many people think they can just go online and dabble around and get it, and that’s not the case.

Pertinent to the copyright world: AIIP members follow a strict code of ethics, and one of the elements of the code is that we not only have to adhere to and follow copyright laws, but we need to teach others about it.

On a personal note, I specialize in primary research–that is finding and talking to people who “know” the answers to business issues my clients seek. Most AIIP colleagues are experts in electronic research, the necessary pre-requisite to primary research. They dig up awesome information and great contacts for me to follow-up with. My firm gives clients recommendations for action and digs up opportunities for additional revenue streams, which is particularly appreciated in this weak economy.

I feel fortunate to meet my AIIP colleagues in our electronic sharing forum and you can connect with us through our AIIP member directory, which is open source, and you can research and search for an information professional by name, industry expertise, location…

Thank you Chris Kenneally for giving Marcy and Linda this opportunity to share the good news about AIIP! Check out the podcast!

What’s the Future of SCIP and the Competitive Intelligence Profession?

I’m just back from a holiday in Barcelona, Cadaqués and Southern France, mostly the hill town of Itzac where family lives. As often happens I had time to reflect on recent happenings in my life.

I feel like one of my rocks, SCIP has shifted in my absence due to the merger with Frost & Sullivan’s Institute.  I have been an active member since 1990, participating in most annual conferences, served on its board, helped found the Minnesota chapter. I am a columnist for CI Magazine and have given presentations at most SCIP conferences since the mid-1990s. So you get the drift: I am committed to the CI profession and to SCIP.

How did we get there? I think the reasons are deeper than our weak economy, although it is a contributor.  Competitive intelligence is not recognized enough to keep SCIP afloat on its own.  Corporate members increasingly conduct competitive intelligence as a part of their job, but many are not full time practitioners.  This is also true for many consultants and academics who teach competitive intelligence, often as part of an MBA or other Master’s program.

Many companies include competitive intelligence as part of other business functions which are well defined: product planning, strategic planning, marketing, PR, sales, R&D, but CI really isn’t perceived as a discipline in many companies.

When SCIP was formed in 1986, it was the only game in town, but now there are competitive intelligence divisions and / or CI programs within other organizations such as SLA (Special Libraries Association), AIIP (Association of Independent Information Professionals), American Marketing Association, and Marketing Research Association to name a few.  SCIP has perceived these groups as competitors and has felt more threatened by them rather than acting cooperatively and partnering and learning from them. SLA has implemented a competitive intelligence certificate program within its CI Division, which has been very successful, while SCIP is still working on a certification program. SCIP also competes with social networks where participants act and react quickly to events like the CI Ning, LinkedIn groups and Twitter for written communication on competitive intelligence.

For SCIP to survive, even with Frost’s infusion of cash, it’s imperative that SCIP turn on its marketing machine with urgency and reach out to companies and individuals and educate them on the compelling value of conducting systematic CI.  Many don’t get this and just do CI on an ad hoc basis, when they feel pain.  I know this since I’ve been consulting for a while and mostly get called in when companies are having trouble.

CI needs more recognition in the academic world. I am not a professor, but I know that what people learn in school, they often use at work.  If CI is strongly marketed to schools as part of the curriculum in undergraduate and graduate business programs, this will help the profession and SCIP both. A scholarly journal would be another step in credibility for the academic community.

I came home and spent hours pouring over the posts that had been added on the CI Ning particularly two of them:

SCIP F&SI Moving Forward

Interest in Starting an Online-Only CI Academic Journal?

I hope that SCIP’s leadership is reading the CI Ning. There are so many good ideas posted, so SCIP has a great opportunity to listen and query these individuals more closely and engage them to be part of the solution.

Dialog on Social Networking in Competitive Intelligence: Post-Conference #SCIP09 Chicago

scip-09-chicagoThis continues my report from talks I attended at SCIP’s (Society of Competitive Intelligence Professional’s) annual conference in Chicago last week. Roger Phelps and Suki Fuller facilitated this open dialog.

Almost all attendees use LinkedIn, while not even half use Twitter. Social networks even less used are Xing, Plaxo, Spoke and Namyz. Some still use listservs within organizations like AIIP (Association of Independent Information Professionals), which alone is worth the annual dues IMO. Although it wasn’t listed, over 700 in competitive intelligence use our Ning group. I think people were confusing Xing and Ning. Xing is a Hamburg, Germany based social network group with over 7 million members while Ning is a social network that lets you create your own social network according to specific niches such as competitive intelligence.

One person boycotts all forms of social networking and differentiates himself by only using email, phone calls and meetings. Others use several social networks as a relationship builder towards email, phone calls or in-person meetings. I prefer to use SN as a relationship builder and use more personal communication with individuals I resonate with. Suki builds relationships to get introductions within a specific industry. The point is: be creative with your connections and cooperative to help others connect.

Spoke is mostly used for obtaining contact information, especially email since it’s an impersonal way to get some competitive data.

Linked In is used by CI pros in collection. It’s the fastest way to find niche experts. You can get names off Linked In and warm up your phone call by asking for a person by name, and know something about them beforehand. You can also use Linked In’s Advanced Searching to find former employees at companies you’re researching who are more likely to share information, although be aware it might be dated or they might be jaded if they were laid off.

Another great use of Linked In is to pose questions within specific groups, whether within a discipline like competitive intelligence, an industry like legal or former employees if you or a friend used to work there.

To be found, create a group to draw on, such as Competitive Intelligence Software within Competitive Intelligence. Answer questions in industry or discipline specific forums. Write e-zine articles which link to your blog and website. Track your industry, company name and key individuals and comment on other’s blogs or connect with them through LinkedIn or Twitter, for example. As with Google Alerts, you can set up Twitter Alerts through Twilert or through Twitter. You can have the results sent to your RSS feed or emailed. Actually you can “find” using many of these tactics too.

Another great source of intelligence in consumer marketing is epinions, which are consumer/loyalty panels, basically unpaid advertising. You can find out if your competitors are developing new products and perhaps why through this channel.

Issues around ethics were discussed since it’s easy to misrepresent yourself through social media. People might have several Twitter accounts, for example and don’t use their name or actual photo for some of them. The usual issues of: “Do I connect only with people I know or everyone who asks?” were brought up. In general I notice that consultants are more likely to connect with anyone, while corporate managers are more conservative and connect mostly with people they know, even if only slightly.

I was interested in learning how you can protect yourself within the social networking space. Apparently Beth Shankle, Chief Research Librarian at the National Press Club’s Library is a great resource and teaches courses on the various social media.

How do you use social media for competitive intelligence?

Capture Competitor & Market Intelligence through Elicitation: Webinar Follow-up

Last Wednesday, I gave a webinar to give product managers a tool to improve their relationship with Sales. Teach Sales elicitation skills: they don’t get it anywhere else and it will help them close more deals and collect information to help your company develop better products. Elicitation is conversational communication that compels people to voluntarily tell you things without you asking. However, it does involve planning to make it work, since most of us grow up asking people questions directly to extract information. You can download the slides from Slideshare, but as of April 31, 2014, Slideshare will discontinue slidecasts, so I am uncertain how to transfer this to another provider.

There were some questions that got me thinking more over the Easter/Passover weekend.

1. What is the personality type of the ideal person who conducts elicitation?

The person who asked the question assumed that this person would be outgoing and extroverted. Actually some of the best elicitors are more introverted since they are likely to be more thorough in their preparation for elicitation interviews. In addition, introverted people are often better listeners than extroverts, who like to hear themselves talk, not what elicitation is about. Its focus is getting the other guy to talk!

Here are some other desired skills for an elicitator: natural gift for making friends; establish rapport well; practical psychological insight; broad general knowledge; good memory; two level listener; non-threateningly curious; appreciates cultural/national differences; understands subtleties of personal relationships; and is intuitive, spontaneous, and discrete.

2. Ethical Considerations around Elicitation

This always comes up when talking about competitive intelligence, especially collection tools, where elicitation fits. There are two codes of ethics that I point to: SCIP’s code of ethics and AIIP’s code of ethics. My own ethics are the most important to me and they are situational. The other thing to consider is practicality and conversation flow. For example, some people want you to disclose who you are, your company name, where you’re based, who your client is, and why they want to know “x”. Try scripting all this “stuff” at the start of a conversation: it is not natural and it’s too long. It’s better to let the person you’re talking to, ask questions and gradually tell them this information as the conversation flows.

3. Resources I recommend

Confidential  by John Nolan and What Every BODY is Saying by Joe Navarro for supplementary reading on elicitation practices.  I have also written an article entitled “Enable Sales to Elicit Market Intelligence”  published in SCIP’s Competitive Intelligence Magazine.

AIIP Annual Conference, March 26-29, Albuquerque, NM

In the spirit of cooperation and sharing, here is some information about the upcoming AIIP (Association of Independent Professionals) annual conference from March 26-29 at the the Albuquerque Marriott Uptown, NM.

aiip-2009-conf-albq

Time for some strategic thinking, or free vendor training? Get both at a courtesy discount rate available to members of the Special Libraries Association (SLA) and the Society of Competitive Intelligence Professionals (SCIP). Single-day, multi-day, and full conference registrations are available. The conference is preceded by a day of co-located workshops on March 25. (Registration for these workshops is handled directly through the presenters.)

According to conference coordinator Jocelyn Sheppard, “Topics covered here, such as search engine optimization, marketing strategies on any budget, and ‘getting things done,’ will be useful to a wide range of information professionals, researchers, entrepreneurs, and small business owners. Our program also provides plenty of time for formal and informal networking.”

Featured speakers include:

Doug Fine, author of Farewell, My Subaru — Reaching Beyond Expectations and Achieving Success Outside of Pre-Conceived Models (Fine will be signing copies of his book after his remarks.)

Stephen Abram, past president of SLA — “Will All Info Pros Be Private Practice?”

Mary Ellen Bates, president, Bates Information Services — “When You See a Fork in the Road, Take It”

Ulla de Stricker, president of de Stricker Associates — “‘So what do you do, exactly?’ — Tips on Branding for Information Professionals”

Char Kinder, principal at Discovery Works — The EQ Advantage – ways to “read” your clients better, successfully manage client relationships, and grow your business.

Links below for more detail:

Conference home pageConference speakersPre-conference workshops (March 25)Vendor training (March 26)Poster sessions (March 26)“Tips on the Terrace” (March 27)Special interest group roundtables (March 29)

Complete schedule at a glance

Secure, online registration

++ Please share information about this conference opportunity with your colleagues. EarlyBird registration ends on Friday, February 20. ++

About AIIP: The Association of Independent Information Professionals (AIIP) is the premier industry association for information professionals working independently. Members include nearly 600 business owners from more than 25 countries. Members’ firms provide information research and consulting services across a wide variety of industries. Learn more or contact AIIP headquarters at (225) 408-4400 or office@aiip.org.

%d bloggers like this: