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Competitive Technical Intelligence (CTI) Released at #SCIP09 in Chicago

This is a continuation of my SCIP09 Conference learning. This book fills a void as a current, comprehensive CTI resource. Competitive Technical Intelligence focuses on science and technology (S&T) and provides methods and tools to help companies, labs and governments maintain a technical competitive edge.

The book is divided into 5 areas: CTI Today; CTI Organizations and Operations; CTI Tools and Methods; CTI Company and Industry Case Studies and Outlook for CTI. There are 20 chapters each written by a CTI expert.

The book begins with a definition of CTI. Simply put, CTI is technical analysis within the competitive intelligence discipline.

CTI seeks to identify a competitor’s R&D strategy and innovation pipeline to identify the next generation of threats in the marketplace. CTI typically includes the analysis of patents, scientific publications, news sources, open innovation needs, and other technological, engineering, or scientific sources. It focuses on identifying technological trends, opportunities and threats, and their relationship to competitors’ business strategies.

CTI often provides the longest future look at your competition versus other forms of competitive intelligence such as sales, product and financial.

CTI’s key attributes include:

Analysis of science and technical aspects of the external environment

Current, timely, accurate and defensible

Analyzed information that has been processed, validated and interpreted

Actionable, containing recommendations that imply what needs to be done

Gathered using ethical and legal means

CTI is not:

National security intelligence or espionage

Industrial espionage Market research or marketing

An isolated information gathering effort

In 1997, Brad Ashton and Dick Klavans, authors of Keeping Abreast of Science and Technology, observed that CTI was a young area of business. It has since evolved, and practitioners indicate that CTI products have had a significant impact on company and S&T decisions. I will write more about this CTI book in future blogs. Meanwhile read more about this here and order your copy through Bonnie Hohhof  at SCIP.

How have you used competitive technical intelligence at your company? Do you see CTI as a growing practice or do you feel its vulnerability in these troubled times?

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